Female Friendly Accredited

Marinis Financial Group has officially received the “Pink Tick” after being accredited as a Female Friendly organisation.

Drawing directly from the Female Friendly website:

So what does it mean to be Female Friendly™ Accredited? To the consumer, it means the business they are trusting in has been successfully accredited to the Female Friendly™ standards. They will not have to worry about being overcharged or disappointed and more importantly, the service provided will be justified and correct.

For the business owner, it means potential customers will be directly driven to their closest Female Friendly™ Accredited service, which could increase your turnover. It also recognizes and rewards your honourable reputation, as well as letting your business benefit from the strong branding of the Female Friendly™ company.

According to Managing Director Theo Marinis he is delighted the business now has this recognition.

“We are a family business and as such we value all members equally, not just alpha males.

“We sought out accreditation so we could demonstrate publicly and reassure our female clients that we want to be known as valuing equality.

“I don’t really expect accreditation to drive hundreds of new clients our way, but what I do expect is that our clients will have even more confidence in our values and priorities - which are really the things which sets us apart from our competitors.

“I think that financial planners who do not value their female clients are facing a very uncertain future.

Statistically, women live up to five years longer than males, so it is reasonable to assume that the female partner will be the client in the long term.

Also, research shows that women make the majority of the important financial decisions in a relationship - let alone the fact that 54 per cent of our population are female, so it is good business, as well as good manners, to be recognised for being a female friendly operation... that and I live with my wife Julie and two daughters and work closely with Ivana and Keryn, so with these strong and intelligent people in my life it was not hard to be enlightened!” Theo said.

www.femalefriendly.com.au lists all the businesses which have been accredited and also allows feedback from any person who is dissatisfied by a member’s performance so if a breach of the agreement is registered, accreditation can be withdrawn.